Guangzhou Haizhu New City J-Land

Location: Haizhu District, Guangzhou, China

GFA: 71,368 m2

Service: Architecture

Located in the core area of the Great Bay Area, the old town and new city complement each other through a developed planning strategy. Derived from the Pearl River and cultivated from ancient temples, the significant Lingnan riverfront village culture tells the stories of the past and present.

The project aims to bring in environmental, ecological and low-density qualities into the community through a highly efficient master planning approach. With a modernistic approach, the project creates a new waterfront retail experience that inhabits the site’s distinctive qualities – ancient ecology and historical values.

Jumbo Globe’s team creates a new and diverse neighborhood by integrating new culture, art, retail, and catering experience into the Lijiao area of Guangzhou. With a flexible retail planning that can cope with the development of the city, the project maximizes the combination with surrounding resources, and increases values for the long-term development.

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