The conceptual framework – “Gateway Within Reach” – represents both a symbolic gateway for the commercial complex and an immersive experiential entry point for visitors. The proposal incorporates multiple access points and adopts a “multi-ground-level” strategy, activating the façade with a series of dynamic “gates” that attract and direct pedestrian flow. These entrances are thoughtfully linked to themed interior zones and elevated green terraces, resulting in a naturally pleasant and engaging retail environment.Architecturally, the massing is envisaged as a series of “boxes” that encapsulate diverse lifestyle settings and vibrant micro-communities. Through innovative spatial storytelling, the design could bring familiar IP narratives vividly to life, challenging conventional spatial definitions while enriching the emotional resonance and character of the place.