Ideal Architecture Festival 2023

We’re thrilled to announce that after bagging the Merit Award, our Guangzhou Tianhe Shopping Mall concept project made another success and has won the Best Prize—Commercial Space at the Ideal Architecture Festival 2023 and will be displayed at upcoming Guangzhou Design Week. We would like to extend our warmest congratulations to our winning team once again!

Guangzhou Tianhe Commercial project 

This project involves the renovation of a shopping mall in Guangzhou, China. The design concept is to provide an immersive and entertaining experience using cutting-edge technology. The renovation starts from the interior and extends to the exterior, featuring diverse scenes to captivate visitors. At the entrance, a giant LED screen serves as a gateway to the adventure that awaits inside the mall. Drawing inspiration from the movie “Avatar,” the atrium design features elements such as floating rocks and fiber optic plants to create a futuristic atmosphere that evokes the magical world of Pandora.

The overall adjustment of the street block on the ground floor provides a brand new commercial experience. The street block’s art LED media wall and dynamic building facade make the building’s appearance flexible and versatile. The street block’s setting forms an open international fashion commercial district. The forest path and High Line Park have a rich hierarchy, with added sky domes, projections, glowing dots, and LED halos, creating a technologically advanced new generation of fluorescent forests.


About Ideal Architecture Festival

The Ideal Architecture Festival is a prestigious international competition that showcases unrealized architectural designs and their potential for revitalization. Each year, architects and designers from all over the world are invited to submit their innovative concept works. The festival recognizes the most exceptional and innovative entries, which are then awarded and exhibited during the Guangzhou Design Week. This platform offers a unique opportunity for the selected works to be actualized and brought to life.

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